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Queen of the Palaces

An estate specialist at Coldwell Banker in Beverly Hills, Florence Mattar sells multi-million dollars properties to people who have nothing to do—but buy them! No wonder her website is: www.BeverlyHillsPalaces.com. “Selling a property is all about exposure. My business comes from referrals from past and present clients all around the world, said Mattar. “I use innovative marketing to have the properties open and seen by as many people as possible. This past January I closed a listing on an incredible property and decided to go out of the box when it came to the open house—which is normally just for brokers and their clients. But, I took this gorgeous $22 million mansion and opened it to everyone. The entire property is such a masterpiece… why not let people enjoy the beauty of something that otherwise they would never see. Making that decision got the property sold because a person who came to see the home was from the LA Times. She wrote an article about what she had seen along with photos of the property. Possibly someone saw the article and decided to buy it. The article was titled, OPEN MANSIONS.” Mattar’s strategy is that someone sees a property and tells someone who tells someone and—it’s sold! According to Mattar what also sells a property is client service. As busy as this A-list broker is she has no assistant, no helper on her open house days; no she does it all herself. “My motto is that I put my heart and soul into my business and smart people who do business see that up front,” Mattar stated. “I am not trying to sell a house just for commission sake. There is more to it than that. I treat my clients like family because I love what I do and they deserve my very best. I don’t have any assistants because I would never want one of my listings to be shown by any one other than myself. Assistants make mistakes and I can’t tolerate any mistakes for my clients.” With more than 21 years in Beverly Hills real estate, Mattar has earned a reputation that offers clients calm assurance that they have made the right decision. By having always put her clients first—her business stays steady and on track despite any slow down in the real estate market.

“I personally don’t pay attention to bad news. I am a positive person and when I speak with clients I am positive as well,” Mattar explained. “I am not in denial, but in any market there is a reason why some people buy or some sell—it’s not just in this market. We live in southern California and it is the most desirable place on earth. People around the world want to live in Beverly Hills…talk about living in Beverly Hills. There has been some movement, but prices in this area are steady because of the location. People who want to live in a Beverly Hills mansion are prepared for the price tag attached.” Professionalism, integrity, market knowledge, marketing savvy, and effective negotiation skills—all essential qualities of a top real estate specialist. Would you expect any less from the person who is handling your multi-million dollar sale or buy? The mansion shown is owned by the lady who designed it and built it which is listed by Mattar. The marble is imported from different parts of the world and there is Mahogany wood throughout. The quality of craftsmanship and detail is beyond what most people have ever seen. The owner has kept the mansion in perfect condition; there is not one scratch, dent or blemish anywhere. The owner is a perfectionist and the entire property is extraordinary. “This is one of the most elegant estates ever built,” stated Mattar. “There is a grand domed entry, indoor and outdoor pools, a gym, two level library, game room, massage room and an underground disco and guard house. It is truly spectacular.” Located just five minutes from Rodeo Drive, in Holmby Hills, the home is more than 27,800 square feet sitting on more than an acre. Several fireplaces, high ceilings, patios overlooking lush gardens and a comfortable six bedrooms and 13.5 baths offer plenty of room to enjoy a life of the rich and famous.

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